Vino Nobile - The Story Behind The Wine
Vino Nobile – The King of Reds
The term “Vino Nobile” translates directly to “Noble Wine” in English. The name emphasizes the high status and esteemed quality of the wine, which has been cultivated in the area around Montepulciano in Tuscany for centuries. It is believed that the term was first used in the 18th century to describe the wine made in Montepulciano, distinguishing it from other local wines. The word “nobile” (noble) was used because the wine was considered of superior quality, suitable for the tables of royalty and aristocrats. In fact, historical records show that the wine was highly regarded by the noble families in the region, as well as by popes and kings.
The Vino Nobile Endorsed by the Medici
By the 16th century, Montepulciano wines had already developed a reputation for being special. In fact, Lorenzo de’ Medici, a member of the powerful Medici family, referred to the wines of Montepulciano as the “noble wines” of Tuscany. The Medici family, who ruled much of Tuscany during the Renaissance, were influential in promoting the wine’s image as something fit for the elite.
Vino Nobile, the Wine of Aristocracy and Prestige
The “noble” designation wasn’t just about quality—it also pointed to the social importance of the wine. In medieval and Renaissance Italy, many wines were associated with specific social classes. Vino Nobile was produced in a region known for its wealthy aristocracy and was a staple at elite banquets and royal courts. Over time, it became known as a wine reserved for special occasions and esteemed company, a drink that symbolized sophistication and high social standing.
Vino Nobile di Montepulciano: The ‘King of Wines’
The phrase “King of Wines” is widely attributed to the legendary Emperor Charles VI of Austria, who, during the 18th century, famously referred to Vino Nobile di Montepulciano as such. According to historical accounts, Charles VI was so impressed by the quality of this Tuscan wine that he called it the “king of wines” (“Il re dei vini” in Italian).
The title “King of Wines” also reflects the remarkable reputation of Vino Nobile di Montepulciano, especially among the aristocracy and royalty. This wine, produced in the picturesque town of Montepulciano, was not only praised for its elegance, complexity, and noble lineage, but also because of its deep historical association with the upper classes, including the Medici family, Pope Clement VII, and other members of the Tuscan and European nobility.
“Bacco in Toscana”
In this important poem, Redi praises the virtues of Tuscan wine, with a special emphasis on Vino Nobile di Montepulciano, describing it as the wine of the gods—worthy of the great Bacchus, the Roman god of wine and revelry.
Redi’s enthusiasm for Vino Nobile was not just a literary exercise; it reflected the broader cultural movement in Tuscany during the Renaissance and Baroque eras, when wine was not just a drink but a symbol of social standing, artistic achievement, and the flourishing of the Italian states.
In Contemporary Times
Joe Bastianich (Chef, Restaurateur, and Wine Expert)
Joe Bastianich, one of the most prominent figures in the food and wine world (and co-owner of several Michelin-starred restaurants), has long been a supporter of Italian wines, especially those from Tuscany. He has highlighted Vino Nobile di Montepulciano as one of the top examples of Tuscan winemaking. Bastianich’s wine philosophy emphasizes quality and authenticity, which he believes are exemplified by the noble nature of this wine. He has recommended it on various occasions in interviews and has featured it on wine lists in his restaurants.
James Suckling (Wine Critic)
James Suckling, one of the world’s most respected wine critics, has consistently praised Vino Nobile di Montepulciano for its depth and character. Suckling, who is known for his tasting notes and reviews of wines around the world, has rated several Vino Nobile di Montepulciano wines highly, highlighting their elegance, complexity, and longevity. His reviews in wine publications have helped bring greater international attention to the quality of wines from this historic region.
